Providing precise data in a timely manner is a pillar of Latana. Because we know that simply gathering survey respondents isn't enough, we utilize multiple methods to ensure the data you receive is an accurate representation of your sample size. How? By dynamically profiling each potential respondent across key demographic, psychographic, and behavioural attributes.

Some items include: cookie identification (to avoid multiple survey completes per user, including in-app completions); tracking IP addresses; digital fingerprinting (device type, device ID, browser, plug-ins installed, etc.); and unique user identifiers (such as those issued by affiliate apps or websites in which our survey has been integrated). In addition to this, all survey respondents are pre-qualified and checked for consistency. 

Want to read further?  Check out our expanded brief on Data Quality.

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