Most clients request waves on a quarterly basis, but you are able to select anywhere from 2, 4 or 12 waves per year as a regular cadence. It's your business, so ultimately you should get to decide the timeline for delivery. If you request 4 waves per year, then we will work with you to schedule deliveries on a quarterly basis.
However, say you would like to run a one-off case to capture the impact of one of your marketing campaigns, mid-Q3. You can then keep your delivery date for September, but request that an interim wave be delivered in November.
This interim wave can either be deducted from your yearly selection of 4 (meaning you would not see a report for December), or added in addition to your existing wave. If you would like to schedule additional waves, please let us know in advance.